Hoạt động khuyến mại giữa năm 6.18 của giấy PUZ Hanky và cửa hàng Tô Ninh được hoàn thành

During 17 to 18 June 2016, Hanky PUZ joined up with Suning.com in a promotional campaign, which was successfully concluded at Jiefangbei and Nanping.

One day before the campaign, the setup of the product venue was first communicated with Suning.com. On the day of the campaign, consumers scanned the QR code of Suning.com to enter a lucky draw to win PUZ products, which created much interaction with consumers. In addition, all the screen savers of television and computer screens at Suning stores were changed to PUZ advertisements. At the same time, samples of PUZ were put in Suning’s display area for consumers’ experience and to deepen communication with consumers.

The campaign aimed at using the strong advertising platform of Suning to expand the presence of the PUZ brand and to increase product exposure. It also made use of thematic image displays to convey the brand philosophy of Hanky, i.e. “organic, healthy and safe”, and helped build a solid foundation for the product’s marketing efforts.

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