At Lee & Man, we breathed life into our idea based on the pursuit of excellence in the making of our bamboo fibre paper.

We have successfully positioned ourselves as an established brand in the market and have been encouraged by our customers' recognition of our brand.

Nevertheless our road ahead is full of challenges. With the extremely high levels of productivity in bamboo paper manufacturing and the unprecedented speed of market growth, we are faced with thinning margins. We are also confronted with competition from the industry's biggest players who have started tapping into the market.

Convinced by the power of teamwork, together we have generated a strategic initiative to strengthen our brand image.

In view of the fierce competition and risks, our aim is to achieve effective brand identification of "Lee & Man Original Colour" by making use of a standardized logo. This has been designed to embody the value of original colour bamboo fibre as well as the various product certifications reflecting our product quality.